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  • David Juárez cierra la Semana de la Ciencia con una conferencia sobre neuromarketing aplicado al calzado

David Juárez cierra la Semana de la Ciencia con una conferencia sobre neuromarketing aplicado al calzado

David Juárez Varón, profesor titular de la Universidad Politécnica de Valencia y doctor en Marketing e Ingenieria, será el encargado de cerrar la Semana de la Ciencia 2019 con la conferencia: “Neuromarketing: Comunicar y vender gracias a la neurociencia". Esta tendrá lugar el próximo jueves, 21 de noviembre, a las 20:00 h, en el Salón de Actos de la FUNDACIÓN FICIA.

La neurociencia interrumpe en la investigación de mercados, permitiendo emplear conocimientos del cerebro para estudiar el comportamiento del consumidor.

Esta fusión se denomina neuromarketing y permite analizar la eficiencia del diseño del producto, de su packaging, de su venta, de su comunicación, de la experiencia de compra en tienda física (marketing experiencial) y de tienda online (UX: Experiencia de Usuario).

Esta conferencia pretende acercar y profundizar en la necesidad del neuromarketing en el sector calzado, como sector clave en las decisiones de compra emocionales.

¡Entrada libre!

FUNDACIÓN FICIA 
Plaza Roque Calpena, Elda
Museo del Calzado 

 
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